Streaming Series Breaks First-Week Viewing Record
A new mystery drama posted the platform's strongest-ever launch, topping the charts in 40 countries in its first week and dominating social feeds with theories about its cliffhanger finale.
The series leaned on a tightly plotted central mystery and a breakout lead performance, a formula the platform has increasingly favoured over sprawling ensemble shows. A second season was greenlit before the first had finished its opening week.
Analysts said the launch underlined how quickly word-of-mouth now travels, compressing the window in which a show either catches fire or fades.
